Nexus Growth Consulting

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Customer Growth Consultancy

Helping African organisations build world-class customer growth capabilities.

We help ambitious African organisations acquire, retain and grow customers through customer growth strategy, CRM, AI and operating model transformation.

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Trusted growth leadership

Over 15 years designing CRM and lifecycle strategies for a world-leading entertainment brand

International customer growth programmes across commerce, retention and engagement

Practical AI and personalisation applied to measurable customer outcomes

Founder-led advisory

Executive-ready

15+ years leading customer growth across PlayStation and Expedia, delivering measurable commercial outcomes through CRM, lifecycle strategy and AI.

$20M+

measurable incremental revenue delivered through customer growth initiatives

1M+

incremental subscribers influenced by lifecycle and CRM programmes

20+

international markets shaped by customer engagement strategy

Millions

of customer interactions translated into insight, action and retention

Services

Four growth pillars for organisations ready to scale customer value.

Nexus blends customer strategy, transformation, AI and executive advisory so teams can build lasting growth capability, not just campaigns.

Customer Growth Strategy

Define the commercial growth model, customer segments, value levers and CRM roadmap needed to acquire, retain and monetise customers.

Customer Growth Strategy

Define the commercial growth model, customer segments, value levers and CRM roadmap needed to acquire, retain and monetise customers.

Customer Lifecycle Design

Design onboarding, activation, engagement, cross-sell, renewal and win-back journeys across the full customer relationship.

Customer Lifecycle Design

Design onboarding, activation, engagement, cross-sell, renewal and win-back journeys across the full customer relationship.

Customer Intelligence

Turn behavioural, transactional and CRM data into segmentation, prioritisation and customer insight leadership teams can act on.

Customer Intelligence

Turn behavioural, transactional and CRM data into segmentation, prioritisation and customer insight leadership teams can act on.

Growth Operations

Build operating models, governance, dashboards and ways of working that make customer growth repeatable across teams.

Growth Operations

Build operating models, governance, dashboards and ways of working that make customer growth repeatable across teams.

AI Enablement

Apply AI to marketing operations, personalisation, content velocity and customer experience in practical, measurable ways.

AI Enablement

Apply AI to marketing operations, personalisation, content velocity and customer experience in practical, measurable ways.

Customer Value Optimisation

Identify retention risks, loyalty opportunities and monetisation plays that increase lifetime value without relying only on acquisition.

Customer Value Optimisation

Identify retention risks, loyalty opportunities and monetisation plays that increase lifetime value without relying only on acquisition.

Who we help

Built for organisations where customer relationships drive growth.

Nexus is designed for leadership teams that need stronger CRM, customer engagement, monetisation, retention and digital transformation capability.

Banks

Telecom

Retail

Fintech

Insurance

Mining

Government

NGOs

Featured client results

Real customer growth outcomes from global leadership experience.

Representative results from large-scale customer engagement, CRM and lifecycle marketing work led before founding Nexus Growth Consulting.

Global entertainment brand

Seasonal commerce transformation

Challenge: Seasonal campaigns generated strong awareness but lacked lifecycle personalisation. Approach: Designed a seven-touchpoint omnichannel lifecycle programme using behavioural segmentation across email, push and console notifications. Outcome: measurable commerce growth without relying on increased media spend.

$4M incremental revenue · 151K incremental purchasers · +48% YoY growth

Global entertainment brand

Seasonal commerce transformation

$4M incremental revenue · 151K incremental purchasers · +48% YoY growth

International lifecycle programme

Customer engagement engine

Challenge: Millions of customer interactions were difficult to translate into relevant next actions. Approach: Built CRM strategy, trigger logic, reporting cadence and segmentation frameworks across international markets. Outcome: stronger customer relevance and repeatable lifecycle decision-making.

Millions of interactions converted into measurable customer action

International lifecycle programme

Customer engagement engine

Millions of interactions converted into measurable customer action

Operating model leadership

CRM capability build

Challenge: Teams needed to move from campaign execution to customer growth leadership. Approach: Designed operating routines, governance, performance rituals and executive-ready decision frameworks. Outcome: clearer accountability and more consistent growth execution.

20+ markets supported with repeatable growth ways of working

Operating model leadership

CRM capability build

20+ markets supported with repeatable growth ways of working

Global experience, African ambition

United Kingdom 🇬🇧

↓

Democratic Republic of Congo 🇨🇩

↓

Supporting organisations across Africa

Bringing global customer growth capability to African organisations ready to compete through better customer relationships.

About the founder

Hi, I’m Cedric. Founder of Nexus Growth Consulting.

For over 15 years, I've helped global organisations including PlayStation and Expedia build customer growth capabilities across CRM, lifecycle marketing, AI and operating model transformation.

Today, I help ambitious African organisations apply those same proven approaches to improve customer engagement, retention and commercial growth.

Executive advisory grounded in enterprise experience and practical delivery.

Executive advisory grounded in real operating leadership, not theory.

Approach

A strategic operating cadence for measurable customer growth.

Diagnose

Audit customer data, journeys, tooling and commercial leakage.

Prioritise

Select high-value plays by impact, readiness and operational complexity.

Build

Design journeys, automations, segments, reporting and team workflows.

Optimise

Run experiments, review performance and embed the cadence into leadership routines.

Why Nexus?

Why organisations choose Nexus Growth Consulting.

Executive leadership experience in a global enterprise

Proven customer growth frameworks that teams can repeat

Strategy backed by measurable commercial outcomes

Deep expertise across data, CRM, AI and lifecycle marketing

Practical operating model transformation, not just recommendations

Engagement packages

Flexible advisory packages shaped around your objectives and transformation priorities.

Every engagement is tailored to your organisation’s objectives, scale and transformation priorities after the assessment.

Growth Diagnostic

Diagnostic

CRM maturity review, customer journey audit, retention opportunity scan and executive presentation with prioritised quick wins.

Best first step

Growth Diagnostic

Diagnostic

CRM maturity review, customer journey audit, retention opportunity scan and executive presentation with prioritised quick wins.

Best first step

Lifecycle Sprint

Sprint

Journey design, segmentation, automation roadmap and implementation plan for one priority customer growth opportunity.

Strategy to roadmap

Lifecycle Sprint

Sprint

Journey design, segmentation, automation roadmap and implementation plan for one priority customer growth opportunity.

Strategy to roadmap

Growth Partner

Advisory

Monthly advisory, executive coaching, operating model support and customer growth leadership for scaling teams.

Ongoing advisory

Growth Partner

Advisory

Monthly advisory, executive coaching, operating model support and customer growth leadership for scaling teams.

Ongoing advisory

Every engagement is tailored to your organisation’s objectives, scale and transformation priorities.

Free executive assessment

Customer Growth Assessment

A free 30-minute executive review covering CRM maturity, customer journeys, retention opportunities and practical quick wins for your organisation.

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Assessment

Connect with Cedric

Connect

Customer Growth · Transformation · AI · Executive Advisory